What High-Retention Gyms Get Right About Member Gifts

by BRND | Jan 19, 2026 | Gift & Merch Ideas, Gyms & Health Clubs, Industries

Some gyms give gifts constantly and still struggle with churn. Other gyms give far fewer gifts and somehow feel more generous. The difference is not budget. It is intent. High-retention gyms treat member gifts as part of the experience, not as random acts of niceness....

Gym Staff Apparel: When Uniforms Build Culture And When They Kill It

by BRND | Jan 18, 2026 | Gift & Merch Ideas, Gyms & Health Clubs

Walk into any gym and you can feel it within about ten seconds. Some places hum. Coaches look confident. Front desk staff look relaxed but dialed in. Everything feels intentional. Other places feel stiff. Forced smiles. Shirts that look uncomfortable. Staff who...

How To Use Limited-Run Gym Merch To Create Scarcity Without Hype

by BRND | Jan 17, 2026 | Gift & Merch Ideas, Gyms & Health Clubs, Industries

Scarcity works. Everyone knows that. Everyone abuses it too. Limited-run gym merch has quietly become one of the most powerful tools gyms can use to drive engagement, retention, and pride without touching pricing or begging for referrals. The problem is most gyms copy...

Designing Gym Merch That Appeals To Non-Gym People

by BRND | Jan 16, 2026 | Gift & Merch Ideas, Gyms & Health Clubs, Industries

Gym merch usually gets designed inside the bubble. Staff brainstorm it. Coaches approve it. Members see it first. And almost nobody asks the most important question until it is too late. Would someone wear this who does not go here? That question changes everything....

The Hidden Cost Of Cheap Gym Swag (And How It Hurts Retention)

by BRND | Jan 15, 2026 | Gift & Merch Ideas, Gyms & Health Clubs

Cheap gym swag feels harmless. A box of tees. A handful of bottles. A quick order because someone said, “We should have something to give people.” It feels proactive. It feels generous. It feels like marketing. Then months pass and the results are invisible. Members...