by BRND | Jan 14, 2026 | Gift & Merch Ideas, Gyms & Health Clubs
The best gym advertising does not look like advertising. It shows up at the grocery store. At the coffee shop. At school pickup. At the park on Saturday morning when someone is walking their dog in joggers and a hoodie that quietly says where they train. No promo...
by BRND | Jan 13, 2026 | Gift & Merch Ideas, Gyms & Health Clubs, Industries
Referral discounts feel helpful. They feel generous. They feel like the fastest lever when you want more members walking through the door. They are also quietly teaching your community the wrong lesson. When the reward for bringing a friend is cash off a bill, the...
by BRND | Jan 11, 2026 | Gift & Merch Ideas, Gyms & Health Clubs, Industries
Gym merch usually gets treated like a side hustle. A stack of tees on a table, a “grab one if you want” sign, and an owner who hopes it turns into free marketing. Sometimes it does. Usually it does not. The difference is not whether you have a logo. It is whether your...
by BRND | Jan 10, 2026 | Gift & Merch Ideas, Gyms & Health Clubs, Team & Culture
Every gym owner eventually hits the same fork in the road. Attendance dips. Energy feels flat. A few long-time members quietly disappear. Someone suggests a discount. Someone else suggests a promo. Before you know it, your pricing starts to look like a grocery store...
by BRND | Jan 9, 2026 | Gift & Merch Ideas, Gyms & Health Clubs, Industries, Strategy & Inspiration
Walk into two gyms with identical equipment and pricing and you will still feel the difference immediately. One feels dialed in. Intentional. Calm but confident. The other feels fine, but forgettable. Like it was assembled over time by five different people who never...
