by BRND | Dec 19, 2025 | Gyms & Health Clubs
Walk into any gym and you can immediately tell who understands brand strategy and who is still operating like a 1998 rec center. Some gyms feel electric the moment you enter. Members wear the shirts. Trainers rock the hoodies. Water bottles match the signage. The vibe...
by BRND | Dec 18, 2025 | Law Firms
Most attorneys focus on polishing their arguments, their documents, their disclaimers, and their billing procedures long before they ever think about polishing their client experience. It makes sense. You are trained to anticipate risk, not lighting temperature. To...
by BRND | Dec 17, 2025 | Law Firms
There are two types of messages clients receive from law firms: the official ones and the human ones. The official ones come printed, templated, or PDF’d. They are structured, compliant, and usually written at a reading level that suggests you are drafting UN...
by BRND | Dec 16, 2025 | Gift & Merch Ideas, Law Firms
There is a funny contradiction inside most estate planning and business law firms. On one hand, attorneys want clients to feel comfortable, confident, and understood. On the other hand, everything about the traditional law firm aesthetic screams distance. Marble....
by BRND | Dec 15, 2025 | Gift & Merch Ideas, Law Firms
Branding gets a bad reputation in the legal world. Say the word “brand” in a room full of attorneys and someone will immediately picture a $40,000 strategy deck, a logo that took nine rounds of revisions, and some poor associate being voluntold to write new website...
