by BRND | Feb 2, 2026 | Gyms & Health Clubs
People do not wear gym merch because it is free. They wear it because it says something. Sometimes it says more than they realize. Walking into a coffee shop in a gym hoodie is not about comfort. It is about identity, belonging, and signaling. Even when no one is...
by BRND | Jan 30, 2026 | Gyms & Health Clubs
Gyms don’t fail at merch because of bad intentions. They fail because the approach is chaotic. A rush order here. A “we should do hoodies” moment there. A leftover box of tees collecting dust behind the front desk. That’s not a strategy. That’s impulse buying with a...
by BRND | Jan 28, 2026 | Gyms & Health Clubs
A discount disappears the moment it is applied. A gift sticks around. That difference matters more than most gym owners realize. When someone gets ten dollars off their membership, their brain files it under math. When someone gets a hoodie, a bottle, or a...
by BRND | Jan 26, 2026 | Gyms & Health Clubs
Every gym hits it. Attendance flattens. Energy dips. Check-ins feel routine. The room still moves, but the spark is quieter. This is not failure. It is rhythm. Plateau periods are part of every gym’s lifecycle, especially mid-year when novelty fades and goals blur....
by BRND | Jan 25, 2026 | Gyms & Health Clubs
Selling merch should be easy for gyms. You already have foot traffic. You already have trust. You already have people who show up multiple times a week and voluntarily associate themselves with your brand. And yet, merch is one of the most misunderstood and poorly...
by BRND | Jan 24, 2026 | Gyms & Health Clubs
Gym merch has a reputation problem. Too often, it is treated like decoration. Logos on fabric. Color-matched shirts. A visual accessory to the brand rather than an extension of the culture. That mindset is why so much gym merch ends up unused. Culture-first merch...
