by BRND | Jan 23, 2026 | Gyms & Health Clubs
Walk into enough gyms and you start to see the pattern. There is a pile of free shirts somewhere near the front desk. Old challenge tees. Event leftovers. Random sizes. Faded prints. Everyone is technically welcome to take one. Almost no one does. Free shirt merch...
by BRND | Jan 22, 2026 | Gyms & Health Clubs
Every gym owner has had this thought. “We should probably do merch… but I do not want to run a store.” That hesitation is justified. Nobody opened a gym because they dreamed of tracking inventory, handling returns, or folding shirts between classes. The fear is not...
by BRND | Jan 21, 2026 | Gyms & Health Clubs, Strategy & Inspiration
Gym merch waste rarely looks dramatic. It shows up as boxes in storage rooms. Shirts ordered for events that never happened. Sizes that never move. Items that felt like a good idea in the moment and then quietly aged out. None of this is caused by bad intentions. It...
by BRND | Jan 20, 2026 | Gift & Merch Ideas, Gyms & Health Clubs, Industries
Gym swag bags are everywhere. Open house events. Challenge kickoffs. Anniversary parties. Grand openings. Referral nights. Charity workouts. Bags get handed out with smiles and good intentions. And then, quietly, most of the contents never see daylight again. This is...
by BRND | Jan 19, 2026 | Gift & Merch Ideas, Gyms & Health Clubs, Industries
Some gyms give gifts constantly and still struggle with churn. Other gyms give far fewer gifts and somehow feel more generous. The difference is not budget. It is intent. High-retention gyms treat member gifts as part of the experience, not as random acts of niceness....
by BRND | Jan 18, 2026 | Gift & Merch Ideas, Gyms & Health Clubs
Walk into any gym and you can feel it within about ten seconds. Some places hum. Coaches look confident. Front desk staff look relaxed but dialed in. Everything feels intentional. Other places feel stiff. Forced smiles. Shirts that look uncomfortable. Staff who...
